When I say the word brand, what do you think of? Is it colours, logo, imagery? I’d hazard a guess, yes. Or you’re in the camp that thinks of particular products, Nike shoes or Bottega bags for example. Both are brands, but both are a lot more than their logo…

SMCG — or rather, Slow moving consumer goods was once considered “goods that have a longer shelf life, like furniture and appliances”. Now however, SMCG incorporates goods that have a slower intention, a more purposeful production and conscious consumption associated with them. Brands that are creating SMCGs are not looking…

Aesop, a brand that started in Australia and is now a global giant for lifestyle products around the world. Forever chic, they have created a brand that is so authentic to itself, one glance at their apothecary style bottle and you feel as if you’re stepping into their universe —…

What I learnt in the process and how I knew I was ready. — The side hustle, something I personally have taken part in my entire adult life. Although the hustle itself may have changed, the presence of one has always been there — like a nagging self-assurance that I wasn’t always just working for “the (wo)man” in a predetermined 9 to 5 outpost. …

Core values — if you went to a Catholic all girls school like myself then this will be something that may have a different meaning to you than the one i’ve derived for it in my adult life. If I had first heard “core values” I would think of the…

Hello Medium world, most likely this post won’t be read too widely, but for the first publication we think it’s only fitting to share a little more about who we are and why exactly we’re here. Dejima is a venture agency founded by two budding business owners with a lot…

On a slightly more serious note and in a tone a little less sarcastic than normal, this blog is not going to be for everyone. The decision of having children is a personal one and I don’t intend to preach, lecture or change your mind, I do however want to…

I started my European expedition in the middle of the the infamous “EU Summer”. It’s that elusive concept that plagues ones instagram through June-August, with friends, bloggers and family darting about the coast of Italy or around the Greek islands and telling you all about it with an influx of…

With everything going on in the world right now, it’s quite easy to keep a tunnel vision in mind — where focus is kept purely on the negative impact the situation may leave us in. We, on the other hand, don’t want to play into this whole “doom and gloom”…